Instagram Insights – How to View and Understand Your Profile Performance

This guide explains what each metric means, how to read your Instagram insights, and how to understand your profile performance in simple, non-technical terms.

What Are Instagram Insights?

Instagram Insights show how your profile and content are performing.

They help you understand:

• How many people see your content
• How users interact with your posts
• How your audience is growing
• What actions users take after seeing your content

Step 1: Open Insights

• Log in to your Zapify dashboard
• Go to the Insights section, Click "View All" Button
• You will see performance data for Today (or selected date range)

Top Summary Metrics (At a Glance)

These give you a quick overview of your account.

Zapify Insights

Followers Gained

**What it means: **Number of followers you gained after joining Zapify, driven by your automations and AI-powered engagement.

**Why it matters: **It shows how effectively Zapify’s automations are helping you attract new followers and grow your Instagram audience consistently.

Contacts Gained

**What it means: **Number of new contacts collected through Zapify automations, such as DMs, email prompts, or lead capture features.

Why it matters: Contacts represent real leads you can re-engage later, not just passive followers.

Instagram Insights

Posts

What it means: Total number of posts published on your Instagram profile.

Why it matters: Helps track how active your account is.

Followers

What it means: Total number of people currently following your account.

Why it matters: Shows audience size and growth over time.

Following

What it means: Number of accounts you are following.

Why it matters: Helps maintain a healthy follower-to-following balance.

Engagement & Reach Metrics (Detailed Breakdown)

These metrics explain how users interact with your content.

Accounts Reached

What it means: Number of unique people who saw your content.

Simple explanation: How many different users your posts reached.

Accounts Engaged

What it means: Number of people who interacted with your content.

Includes: Likes, comments, shares, saves, replies.

Content Interactions

What it means: Total interactions on your content.

Why it matters: Shows how engaging your posts are.

Likes

What it means: Number of likes received on your posts.

Comments

What it means: Number of comments users left on your posts.

Shares

What it means: How many times users shared your content with others.

Saves

What it means: How many users saved your posts to view later.

Replies

What it means: Replies received on stories or messages linked to content.

Profile & Link Actions

These show what users do after visiting your profile.

Profile Visits

What it means: Number of times users visited your profile.

Why it matters: High visits mean your content is driving curiosity.

Website Link Taps

What it means: Number of times users clicked your website link.

Why it matters: Direct indicator of traffic and conversions.

Profile Link Taps

What it means: Clicks on links added to your Instagram profile.

Views

What it means: Total number of times your content was viewed.

Note: This may include multiple views by the same user.

Updated on: 12/02/2026